Our expertise
What we
offer
Our consulting services cover all essential disciplines of healthcare communication across various indications, as well as topics in healthcare economics and medical care. We are your partner for strategic communication with healthcare professionals, patients, and institutions, or when complex content needs to be conveyed. Furthermore, we advise you throughout the entire product lifecycle, in crisis situations, during market entry, on corporate communication matters, and with Medical Education concepts.
Strategic Consulting
In the complex medical and healthcare market, targeted dialogue and deep understanding are crucial. We navigate you through this challenging environment and develop communication strategies that ensure your success.
Product Communication
Successful product communication in the healthcare sector requires finesse and medical expertise. We develop tailored strategies for each product phase to effectively convey your complex content to its target audience.
Market Access and Public Affairs
Would you like to successfully establish medical innovations in the market and ensure patient access? We understand the political dynamics and actively shape the opinion-forming process through targeted Market Access and Public Affairs communication.
Medical Education
Continuous learning and open discussions are the driving force behind medical progress. We design Medical Education that empowers physicians and healthcare professionals to actively shape the future of medicine.
Patient Communication
The art of communicating complex science in an understandable way: We precisely translate medical content into everyday language, build bridges to a broad audience, and thereby create trust and dialogue.
Digital Communication
Utilize the full potential of digital channels for your healthcare communication. We realistically assess the possibilities and activate the right touchpoints to place your messages effectively.
Corporate Communication
Your corporate communication is crucial for success in healthcare. We develop tailored strategies – from press relations to crisis communication – that sustainably shape your corporate image.
Crisis Communication and Preparedness Planning
Health is a matter of trust, and crises can quickly shake that trust. We prepare you for critical situations and safely navigate you through crisis communication to preserve trust and minimize damage.
Strategic Consulting
Strategic Consulting
Seek and foster dialogue
Companies in the medical and healthcare market navigate a complex interplay of regulatory requirements, high ethical standards, and economic demands. To successfully master these increasing challenges, dialogue with all opinion leaders and stakeholders is essential.
Understanding for effective communication
Strategic goals can only be achieved if the complex interaction of relevant players is truly understood and health communication is managed with sensitivity. We understand the perceptions within target groups and speak their language. This enables us to provide targeted and effective consulting.
Strategic Consulting at GCI Health stands for:
- Strategic multichannel communication concepts
- Analysis of market segments and stakeholder groups
- Targeted communication in trade and public media
Product Communication
Product Communication
A sensitive market requiring a delicate touch
Communicating about prescription medications and medical devices demands a high degree of sensitivity. This is crucial for achieving the desired market acceptance and positioning for a product. Moreover, it requires stakeholders to convey complex information meaningfully and comprehensibly, which necessitates deep industry experience and a profound medical understanding.
Product Communication at GCI Health stands for:
- Communication strategies for all phases of the product lifecycle of a pharmaceutical product, a medical device, or digital innovations for healthcare
- Planning, organization, and implementation of communication activities (regional, national, international)
Market Access and Public Affairs
Market Access and Public Affairs
Understanding the healthcare market
Social and political factors today influence nearly all decisions made by a company in the medical sector. Scarcer resources and spending restrictions in the healthcare market will retain their significant influence.
Communicating convincingly and appropriately
Good Market Access strategies are therefore becoming increasingly important. Convincingly conveying mutual interests and viewpoints is a central task of medical communication. Beyond purely medical facts, successful moderation of the opinion-forming process also determines success, and ultimately whether patients receive access to medical innovations. This also applies to new, digital solutions, to which the market is increasingly opening up.
Market Access and Public Affairs at GCI Health stands for:
- Contacts with opinion leaders, ministries, political institutions, associations, and health insurance funds
- Moderation of the discussion on therapy availability
- Communication on early benefit assessment
- Opinion formation regarding the availability of medical innovations in Germany
- Market entry strategies for foreign companies
Medical Education
Medical Education
Communicate knowledge
Permanent learning is essential for physicians and other professional groups in the healthcare sector to keep pace with constant developments. Furthermore, an open engagement with scientific questions, as well as discussion and consensus-building, are fundamental for the further development and progress in medicine.
Medical Education at GCI Health stands for:
- Continuing education and training for physicians, pharmacists, and medical professionals
- Presentation and media training
- Moderation of events
- Contacts with key stakeholders
Patient Communication
Patient Communication
Science for everyone
Communicating complex medical and scientific content to a broad audience requires special expertise. Our strength lies in preparing scientific facts in an understandable, concise, and target-group-oriented way for lays. Thanks to our team of natural scientists and experienced communication professionals, we translate even highly complex topics into a language that informs, educates, and builds trust – without losing precision.
Broad dialogue, strong impact
But our work goes beyond mere translation: awareness campaigns and broad-based activities for educating about various diseases are as much a part of our portfolio as targeted community management for relevant interest groups. We master the art of building bridges between science and everyday life, not just conveying your messages, but actively bringing them to the relevant target groups. In this way, we promote dialogue so that they can have an impact beyond the professional community.
Patient Communication at GCI Health stands for:
- Awareness campaigns and patient information days
- Print, radio, TV, and online communication in public media
- Social Media
- Cooperations with influencers and bloggers
Digital Communication
Digital Communication
Realistically assess digital opportunities
Digital communication opens up new avenues for dialogue with various target groups. Ideally, it integrates seamlessly into a company’s overall communication. The challenge of digital communication is to identify the right channels for the right target groups and to use them effectively and purposefully. Digital touchpoints in the healthcare sector are also evolving rapidly. We keep track for our clients and activate relevant digital communication channels to account for changing media consumption habits of target groups.
Digital Communication at GCI Health stands for:
- Digital strategies for professional and patient communication
- Touchpoint analysis for defined target groups
- Maintenance of existing channels such as social media and websites
- Social listening and content marketing
- Online PR and online cooperations
- E-Learnings
Corporate Communication
Corporate Communication
Managing challenges
As specialists in healthcare communication, we understand the structural and regulatory requirements and changes that manufacturers of pharmaceuticals and medical devices face. We are aware of the communication challenges in the market.
Building on experience
However, every measure must always be integrated into a company’s overarching communication. Many years of experience in Corporate Communication – both internal and external – form the basis on which we support our clients.
Corporate Communication at GCI Health stands for:
- Press and media relations
- Internal communication
- Employer branding
- Corporate publishing
- Corporate events
- Change communication
- Crisis communication
Crisis Communication and Preparedness Planning
Crisis Communication and Preparedness Planning
Building trust
Health is a highly valued asset, and medical treatments as well as disease prevention are matters of trust. This trust can quickly be lost through a critical discussion or even a product defect.
Being prepared
Critical situations cannot always be prevented, but it is crucial to be prepared for them. Through effective communication, the damage can be significantly limited.
Crisis Communication and Preparedness Planning at GCI Health stands for:
- Crisis prevention
- Strategic communication concepts
- Crisis simulations, trainings, and workshops
- Ad-hoc and 24/7 support in case of a crisis
